A word from the founder
“Ever since I was little, I’ve used the miracle remedies of my Chinese grandmother, including the famous Tiger Balm. Super effective for soothing everyday aches and pains (stuffy nose, headache, muscle soreness…), this product has saved me more than once! But I never enjoyed using it: the smell is too strong, it stings your eyes, and it has a synthetic formula with petrolatum (the 1st ingredient on the INCI list)… I dreamed of a gentler Tiger Balm, kinder to the skin, that I could use every day in a more preventive way—and that would actually feel good to use.”
Claire Baronnet, founder of Zen in the City
Did you know?
– 96% of French people know Tiger Balm
– 80% have already used it at least once in their life
– 20% find it “too strong” / potentially irritating
Zen in the City balms are gentler and more sensory, with a preventive effect, for effective everyday use that feels good, too.
(Source: qualitative study conducted with 125 French people aged 18 to 65)